The whole campaign is using the paint chips to create the everyday life in nature, buildings, and people. It’s incredibly genius! I would have loved to hear the pitch for this campaign. I believe this may be one of the best I have seen in a while. Enough to where I said I need to know who did this. So check McKinney out here and scroll down to be inspired. Also make sure to check out the videos on their site here.
Hello! I’m Megan Gilger,
A strong believer that nature and the seasons are our greatest teachers. We live on a hill in Leelanau County, Michigan just a stone’s throw from Lake Michigan. This land we are responsible for is where we are focused on building a life around the seasons and intention. We spend our days here building a regenerative model of living and focusing our garden on native plants and intensive polyculture planting styles. My focus is less on self-sufficiency and more on community-sufficiency through how we grow and connect through the seasons.