Owning a business, we have never really had an end goal in mind. Instead, I think we would say we have a purpose and mission to why we do this every day. It has taken us years to craft and develop this statement for ourselves. Right when we think we have it, we find a more simple way to state it that captures it all just that much better. The ever evolving and shifting nature is what makes it fun to run a business, especially in the first ten years. There is no part of the journey that isn’t purposeful, full of growth, and that continues to define you as a person. Owning a creative business centered around who we are does this more than I would have anticipated. It surprises me how important understanding myself, my needs, my fears, my strengths, my pitfalls, my desires, etc. is to also growing a successful business and brand.
So many of the things that have held us back, had nothing to do with skill or lack of vision but instead with a lack of understanding of self. I always thought having a long term plan with an end goal was the answer. Instead, I have learned the path continues to change and it should because we change. During our time off we were able to see this more clearly and now have been working on making these new shifts over the coming months. We have always focused our branding process with clients on who they are and their story, but to turn those tables is sometimes hard on yourself. We feel thankful for having taken the time to do that for ourselves.
That said, I love this quote from Hemingway because I think it speaks to the misconception of running a business though I don’t believe he intended that. Running a business, pursuing something you love, or, however, you want to look at it is about making the choice to begin a journey. When setting out just like on a trip, we want to make a plan, know every turn we will make, and be strategic. The truth is we can have that for sure, but the end is nowhere near as important as taking the steps along the way in the journey. I feel more thankful for my business existing and how this space and our studio have shaped me than any paycheck we have received. That is simply a great bonus. The steps we have taken separately and now together to get here has lead us to a clearer purpose and vision. This doesn’t just apply to what we do to make money, but who we are as humans and creatives. That is the piece that is easy to miss while trying to grow something. I urge you not to miss it. Just like travel, venturing to make a business out of what you love will define you and help you find yourself if you give it the opportunity to do so.
I hope you all are having a good Monday and that you find time this week to reflect on the journey just as much as the end goal you have set for yourself. Happy Monday friends!